BA in Marketing & Advertising

Bachelor of Arts in Marketing Advertising & Faith B.I.

TOTAL CREDITS : 120

COURSE LENGTH: 3 YEARS

Weekly Classes

Textbooks included

Course Description: 

Program can be completed in 3 years . A Bachelor of Arts in Marketing Advertising is an undergraduate degree program that focuses on the principles and practices of marketing and advertising. The program is designed to equip students with knowledge and skills in areas such as consumer behavior, market research, branding, advertising strategies, digital marketing, and communication.

Throughout the program, students will learn how to create effective marketing and advertising campaigns that attract and engage target audiences. They will also gain an understanding of how to analyze consumer behavior and market trends, as well as how to use various media channels to reach and influence customers.

Graduates with a BA in Marketing Advertising can pursue various career paths, including roles in marketing management, advertising, public relations, media planning, market research, and sales. They may work in a variety of industries, including retail, healthcare, entertainment, hospitality, and technology. Some graduates may also choose to pursue advanced degrees in marketing, business, or related fields.

Bachelor's degree in Marketing and Advertising:

Core Elective Courses :

• ETH 4660 – Self Development through Faith

• ETH 7681 - Faith-Based Social Justice and Race Relations

• ETH 4670 – Faith-Based Ethics of Life and Death

• ETH 4695 – Christian Sexual Ethics

• GEN 0000 - Sexual Abuse Prevention & Response Training

        PGEN 1200 - Vocation and Calling 3

        HI 1100 - Introduction to Philosophy: Faith and Reason

Year 1:

• Introduction to Marketing

• Principles of Advertising

• Fundamentals of Consumer Behavior

• Business Communication

• Marketing Research

• Mathematics for Business and Economics

• Principles of Management

• Microeconomics

Year 2:

• Digital Marketing

• Brand Management

• Advertising Copywriting

• Sales Management

• International Marketing

• Advertising Media Planning

• Marketing Strategy

• Macroeconomics

Year 3:

• Marketing Analytics

• Social Media Marketing

• Public Relations

• E-commerce and Online Retailing

• Creative Advertising

• Advertising Campaign Planning

• Consumer Insights

• Services Marketing

Year 4:

• Marketing Ethics and Social Responsibility

• Cross-cultural Marketing

• Integrated Marketing Communications

• Advanced Marketing Research

• Retail Management

• Entrepreneurship

• Capstone Project